TEL-AVIV exhibition and JERUSALEM beer festival
Our distributor took part in two major beer fests in Israel and the Israeli market is on the rise.
The Jerusalem festival is one of the biggest beer festivals in the country and is celebrating its 10th anniversary this year. “Sue to military activity, the festival was almost cancelled but it took place after all towards the end of August, just one day after the announcement of the cease-fire. “ Marketing Director, Pooah Alon, commented. PRIMÁTOR Weizenbier was presented on draught and “it was a great event, with many people visiting and drinking”.
Thousands of people visited the Beer Exhibition in Tel-Aviv. The first day was reserved for the HORECA sector and other two days for the public, noted Alon. In addition she gave informative lectures and answered a lot of visitor questions.
PRIMÁTOR think this festival is a great platform to introduce our quality beers to a growing market. Reactions to PRIMÁTROR were really positive and we would like to thank Pooah and her team for their professional support.