Thirteen was lucky for Primátor
For PRIMÁTOR brewery 13 has not been unlucky number at all, quite the opposite. The brewery has managed to increase annual sales by almost 2 % to 125 776 hl. Last spring bottle filling technology was modernized for the first time in 20 years. The front aspect and entrance of the brewery has been completely rebuilt and modernized. At the same time a new training centre and warehouse were created.
With our seventeen beers, we´ve become what out slogan “The specialists of specials” claims.“ The interest of consumers experimenting and discovering new tastes and beers continues to grow. At the same time competition in the specialty beer´s market including micro breweries significantly increases. Therefore we are really pleased that our specialty beers continues to grow," the brewery director Josef Hlavatý commented on last year results.
PRIMÁTOR Weizenbier has seen the greatest increase in sales in specials. The reason for the high interest in this top-fermented wheat beer was probably getting the prestigious award "World´s Best Beer" at the World Beer Awards in London. "Weizenbier sales increased by more than 30% in the last two months of the year.” said the director.