PRESENT

Today, after undergoing extensive reconstruction and with its modern facilities, the Náchod brewery belongs to the technologically most advanced breweries in the Czech Republic. The modern facilities make it possible to brew beer by using the classic, age-old proven technology so characteristic for Czech beer. That is why the beer also fulfills the high international quality standards and at the same time keeps its unique and smooth flavour.

Since October 2007 the brewery gradually started to provide its customers PRIMÁTOR bottled beer with new labels, which with their graphics and content respect all latest trends and consumer preferences. The new label conception accentuates the dynamics of the lay-out and improves the promotion of the brand in such a way as to represent the high quality of the beer and to distinguish it from its competition. The original new labels respect consumer remarks and in their development are conceived to tie together with the previous labels. In order to ensure good customer orientation at point of purchase, the original basic colours of the individual beers were kept for the main part and some basic and traditional unifying characteristics of previous labels – the historic seal and the Náchod castle. The use of these two elements reminds consumers of the place where beer is brewed while at the same time helps to promote the town of Náchod.

According to the initial response, the new labels have been welcomed by venders and consumers alike and they perceive them as modern and especially appreciate their look and elegance. The original label appearance distinguishes the PRIMÁTOR brand from direct competitors and creates the groundwork to further strengthen the position of this brand on the market and to address and gain new customers. The label change took place after 4 years.